For this project, our goal was simple — do right by the athletes and their families. Rather than settling for typical team gear, we built an entirely new merchandise line that parents and players would be proud to wear, whether at a game, in the gym, or out in the city. Inspired by NFL-level design, we merged high-end urban wear aesthetics with premium fabrics to elevate the identity of the program. From concept to execution, we handled the full rebrand and visual direction, custom merchandise design with NFL-inspired graphics, social media strategy and branded content, a full lookbook shoot to showcase the product line, and pop-up event planning to launch the collection and bring the community together. This wasn’t just about creating gear — it was about giving these young athletes something that represents who they are and what they’re becoming.